Raise awareness among consumers about the original GI Products and educating them about the linkages between the product origin, quality, and traditional production methods.

Highlight the unique characteristics and cultural significance of GI Products from different regions, showcasing the diversity and richness of the local traditions of India.

Provide a platform to showcase their GI Products, network with potential buyers and access new markets, thereby supporting local economies and preserving the traditional craftsmanship.

Increase the visibility and marketability of GI Products by showcasing them in a high- profile exhibition, attracting media attention and generating buzz among consumers.

Promote GI Products as key attractions for tourists, encouraging visitors to explore the cultural and gastronomic heritage of different regions.

Celebrate the cultural heritage and legacy associated with GI products, organizing cultural events, demonstrations, and tastings to immerse visitors in the local traditions and customs.

Facilitate networking opportunities for GI producers to forge partnerships with retailers, exporters, and other stakeholders, fostering collaboration and expanding distribution channels for their products.